Beijing Normal University (BNU) is a key university affiliated with the Ministry of Education and a leading comprehensive higher education institution known for education, especially teacher education, and basic learning in both the arts and the sciences. Beijing Normal University at Zhuhai (BNU Zhuhai) is an important component of the construction of a “comprehensive, research-oriented, world-class university with Chinese characteristics leading in teacher education”, and is a southern campus of the same level and standard as the Beijing campus under the university’s development strategy of “One University, Two Campuses” and the principle of “High Standard, New Mechanism and Internationalization”. Taking the advantage of Zhuhai’s geographical location close to Hong Kong and Macao and the innovation atmosphere in this area, BNU Zhuhai is to be built into a national center for training excellent teachers, especially in urgently needed disciplines, a base for cultivating talents facilitating the integration of Hong Kong and Macao into the national development and the Belt and Road Initiative, a cutting-edge education research center as well as an incubation base for emerging disciplines and cross-disciplinary research.

Beijing Normal University School of Future Design (SFD) was established in June 2021. Based on the leading disciplines of Beijing Normal University and grounded at the cross-disciplinary research in arts, technology and education, SFD fosters an integrated practice of research, education and practice through collaboration across humanities, arts, design, technology, and social sciences, and provides problem-driven and project-oriented education within complementary disciplines. It covers three research directions: Design and Future Production and Lifestyle, Art and Technology, Design and Education. With the goal of providing pioneering and exploration practices for design industry, SFD aims to equip innovative talents with professional literacy, cutting-edge vision, comprehensive analytical skills, and scientific and humanistic concepts.