With rapid technological changes in people’s production and life, talent cultivation faces new demands and challenges that are constantly emerging. Beijing Normal University School of Future Design focuses on integrating multi-disciplines, aiming to cultivate innovative talents with excellent comprehensive capabilities who are committed to the development of art and design practices to solve potential problems facing the future.

Based on the three core concepts of Human Existence”, “Human Creation” and “Human Development”, the School of Future Design offers undergraduate and postgraduate programs covering three directions: Design and Future Production and Lifestyle (Service Design), Art and Technology (Digital Media Art), and Design and Education (Design).

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During period of undergraduates, students will establish their awareness of the development of design history and challenges within the profession, cultivating a problem-oriented thinking approach towards industry trends.

At the same time, as students receive training in translating new technological languages, gaining interdisciplinary knowledge, and cultivating critical thinking skills, they will grasp the challenges and possibilities lying ahead in the future production and lifestyle. This method encourages a development where expertise in design and diverse knowledge systems can mutually reinforce each other, paving the way for innovative solutions in the future.


Master's students, through comprehensive theoretical and methodological research, as well as exploratory practical projects, independently pinpoint their research directions and expand design theories and practice on a scientific basis. They should focus on enhancing industry insights based on humanities and social sciences, developing unique perspectives on the social development of the industry. By studying applied knowledge in relevant fields and participating in specific projects, students will enhance the ability to integrate design skills with comprehensive applied knowledge required by industries. This equips them to develop design creation methods and research approaches for the future.

PhD Students

In the doctoral phase within the framework of the discipline of Fine Arts, there is a strong emphasis on interdisciplinary research and practice in design education. Focusing on the changes in design discipline and talent requirements brought about by future design transformations, students are guided to engage in practical aspects of design education teaching and management and research in innovative talent nurture in design education. This journey involves comprehensive hands-on experiences, diverse interactions, and in-depth research.