Zhou Shu, Vice General Manager of the Haier Innovation Design Center, was appointed as the PBL Enterprise Tutor by the School of Future Design, Beijing Normal University.

Established in 1984, Haier Group is a world-leading provider of solutions to better life. Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. Haier built the world's leading industrial Internet platform COSMOPlat. 

Haier Group Corporation is a Chinese multinational home appliances and consumer electronics company headquartered in Qingdao, Shandong. According to data released by Euromonitor, Haier is the top brand globally in major appliances for 10 consecutive years from 2009 to 2018. The Haier brand was also recognized by BrandZ in 2019 as the most valuable IoT ecosystem brand in the world with a brand value of $16.3 billion. In 2019, Haier Smart Home ranked 448 on Fortune’s Global 500 list with a revenue of $27.7 billion. The company’s new species, COSMOPlat, ranks first in the dual cross-industrial Internet platform of the Ministry of Industry and Information Technology and has been designated by the three major international standards organizations of ISO, IEEE, and IEC to take the lead in formulating international standards for mass customization models. In the Internet of Things era, Haier's ecological brand and Haier Rendanheyi model achieve global leadership.