The Cultural and Creative Industry Project Department of China Media Group - Cultural and Creative Product Collaboration

The SFD has partnered with the Cultural and Creative Industry Project Department of China Media Group to develop a series of cultural and creative products.

China Media Group, under the direct administration of the State Council of the People's Republic of China, is comprised of China Central Television, China Global Television Network, China National Radio, and China Radio International. Guided by the Central Propaganda Department of the Communist Party of China, it maintains its original internal call signs while using "Voice of China" as its unified external call sign. It is recognized as the world’s largest and most diverse media conglomerate, with the widest coverage across various media forms.

To align with the "14th Five-Year Plan" goals, the General Manager's office of China Media Group focuses on achieving new breakthroughs in copyright operations and industry expansion, driving high-quality development. It utilizes the extensive premium programme resources of the network for strategic copyright development and operations planning. China Television Industrial Group Co., Ltd., experienced in developing and operating products branded under the original CCTV, is authorized to oversee the design, development, production, sales (online and offline), management, and operations of China Media Group's cultural and creative products.