FDC Joins Hands with Beijing & Zhuhai International Design Week to build a foothold in the Greater Bay Area

On December 4, 2020, Zhuhai International Design Week and Beijing International Design Week (Zhuhai Station) grandly opened at Zhuhai International Convention and Exhibition Center. As the academic guidance unit of the Design Week, the Future Design Center (FDC) of Beijing Normal University joined hands with Beijing and Zhuhai International Design Week to create an international platform which integrates communication, promotion, exhibition and education, to promote the development of the design industry in the Greater Bay Area.

Cross-field dialogue to promote exchanges: FDC experts discuss future design

During the Design Week, more than 40 academicians of the Chinese Academy of Sciences, well-known scientists in various fields, and design experts gathered in Zhuhai for cross-field exchanges, sharing new achievements and development trends in design, science and technology, exploring and promoting the construction of an innovation platform for industrial development in the Greater Bay Area. It aims to accelerate the transformation of sci-tech innovation achievements, promote industrial upgrading, and continuously enhance the vitality of the real economy in the Greater Bay Area with the power of design. Dr. Gao Peng, Director of the FDC, and Dr. Xu Ping, a member of the FDC Academic Committee, were invited to participate in the Dean’s Dialogue and Parallel Dialogues.

In the Dean’s Dialogue, Dr. Gao first introduced the development strategy of the Future Design School (in preparation) of Beijing Normal University and gave a new interpretation of the term future. He believes that future and innovation are similar in a sense, and both are indefinable. He hoped that the FDS would be an interdisciplinary, unconfined, and experimenting school.

Dr. Xu conducted an in-depth discussion on China's industrial design and the development of its design industry. He compared the development and promotion policy of the design industry in various countries around the world and shared the report of international evaluation of design industry in China. He also introduced the development of design education in China. By comparing the design schools in different cities, he pointed out that the resource investment in design education in the Pearl River, Yangtze River and Yellow River basins is setting off an epochal wave of design development.

Exploring new design forces: FDC experts participated in the awarding ceremony of the Design Power Award of the Greater Bay Area

"Zhuhai Design Award- the Greater Bay Area Design Force" is jointly initiated by Zhuhai International Design Week and Beijing International Design Week. It is the first local original IP award in the design field in Zhuhai. Byadopting an international vision and operation method, it focuses on the talent scout including leading design professionals, elite designers, and avantgarde designers, and provides a promotion platform of industrial innovation design in the Greater Bay Area.

Dr. Gao was invited to serve as the award judge, and Dr. Tony Brown, a member of the FDC Academic Committee, was invited as the guest of awarding.

Multi-drive creative voice: FDC was appointed as the academic guidance unit of the Design Week

This design week is themed "Better City and Great Health". The main events, lasting from December 4th to 6th , included six major events, namely Academic Exhibition, Design Dialogues, Awards, Exchanges, Design Journey, and Design Expo.

From the launching ceremony of the Design Journey, the Design Week Press Conference to the main activities of the Design Week, Beijing Normal University FDC participated in the academic guidance throughout the whole process and encouraged designers and design teams from all over the world for the submission of the "Beijing Normal University Future Design Seed Fund". Via this Seed Fund, FDC hopes to attract outstanding designers to gather in Zhuhai, making Zhuhai a hub for innovative design talents.