BNU School of Future Design Faculty and Students Went to Shenzhen for A Study Trip

Since the establishment of the School of Future Design of Beijing Normal University, it has taken the lead in initiating global design education with the concept of "Design Business School", and has carried out various forms of curriculum cooperation with many world-class universities and institutions. From July 16 to 17, the School launched a series of courses and academic activities on "Future Design and Business" to explore the cross-border integration of design and business with joint efforts with the College of Business, City University of Hong Kong and C Future Lab.

Faculty and students of the School visiting Shenzhen teaching base - C Future Lab

On the afternoon of July 16, faculty and students of the School visited the Shenzhen teaching base - C Future Lab and had an in-depth exchange with Mr. Lv Hua, the Director of C Future Lab and PBL enterprise mentor of the School.

C Future Lab exhibited the works of Chinese new media art team MOTSE Mozi, Japanese new media art team teamlab, British industrial designer Ross Lovergrove, French botanical master Patrick Blanc as well as other artists and groups. Through close interaction, faculty and students can feel the design vitality brought by the organic combination of art, technology, city and nature.

Design works and experimental projects displayed by C Future Lab

During the idea exchange, Prof. Gao Peng, Dean of the School of Future Design, Beijing Normal University, had an in-depth discussion with Mr. Lv Hua on the topic of "the integration of design and business". They expect that in the future, more people will realize that they can design their own lives, lead their way, and dare to imagine their own lives. Under the background of the convergence of contemporary business models, how to get involved in and how to build a new urban form and a new way of life to create an ideal living environment with art, technology and nature, etc., is a challenge that designers need to face.

Prof. Gao Peng, Dean of School of Future Design, Beijing Normal University, and Mr. Lv Hua, Director of C Future Lab having an in-depth discussion on the topic of "the integration of design and business"

Photos of the event site

The public course "Future Design and Business" was jointly initiated by the School of Future Design and the College of Business of the City University of Hong Kong.

On July 17, the School and the College of Business of the City University of Hong Kong initiated a public course: "Future Design and Business" series courses - "Cultural and Creative Marketing" in Shenzhen, inviting alumni and cutting-edge designers, entrepreneurs, brand managers and industry leaders who focus on the cross-border field study of design and business. The course was taught by Prof. Su Chenting, Lecture Professor of the Department of Marketing and Director of the DBA (Chinese) Program of the College of Business, City University of Hong Kong.

Prof. Su Chenting, Lecture Professor of the Department of Marketing and Director of the DBA (Chinese) Program of the College of Business, the City University of Hong Kong giving a lecture

At the beginning of the course, Prof. Gao Peng, Dean of the School of Future Design of Beijing Normal University, and Prof. Lu Ye, Director of the Advanced Management Research and Training Center (Shenzhen) of the College of Business, City University of Hong Kong, gave speeches respectively, fully affirming that the concept of cross-border integration between design and business is very important for today's cultural creativity. They said that the research cooperation between the School of Future Design of Beijing Normal University and the College of Business of the City University of Hong Kong is to discuss the integration of design and business from the perspective of social environment and industrial development, forming a virtuous circle of knowledge exchange. In the future, a series of courses will continue to be carried out to provide more cross-border learning opportunities for alumni of both universities.

In the course "Cultural and Creative Marketing", Prof. Su Chenting analyzed the cultural and creative industries with case studies based on the theoretical basis of marketing, and illustrated "Cultural Marketing", "Cultural Service Marketing", "Cultural Marketing Communication Strategies", and "Cultural Brand Experience Positioning” with a variety of popular cultural tourism and creation cases such as “Lingshan Scenic Spot”, “Nishan Scenic Spot”, “Wuyuan Tourism”, “Anlu Ancient Forest”, etc. He expanded the dimensions of students' thinking about problems and conducted in-depth discussions with the audience on practical issues such as "cultural and creative industry copyright awareness", "special business environment under the pandemic, and difficulties and breakthroughs in cultural and creative marketing".

Group photo of the Creative Elite Course jointly organized by the School of Future Design of Beijing Normal University and the College of Business of City University of Hong Kong