From April to July, 2022, the School of Future Design of Beijing Normal University held a series of nine lectures on “Service Design”, “Art and Technology” and “Design Education” to the public, inviting renowned experts, scholars and industry representatives from universities including Tsinghua University, China Academy of Art and Tongji University for in-depth discussions.

Prof. XIN Xiangyang from Tongji University giving a keynote speech on “Service Industry and Service Design”

The scene of an offline lecture

Through the series lectures, the School hopes to discuss what is service design, what is future-oriented service design and how it can be deeply integrated with other disciplines, to explore the integration of art and technology and the role of this cross-border integration on future design development, and to investigate the development direction of design education and new talent cultivation required for future design industry.

These nine lectures were conducted live online, and were well received by teachers, students and industry professionals from various universities.