Lenovo Group Limited (Lenovo) is a multinational technology company established in China with its products selling in 180 markets. Lenovo think and act globally and has established an industry-leading diversified corporate culture and operating model, serving more than 1 billion users worldwide. As a trusted leader of global technology companies, Lenovo helps its customers to grasp the technology of tomorrow and transform the world today.

This Future Design Education Laboratory was jointly established by the School of Design and Lenovo Group. By combining media interactive teaching and tele-conference functions, the laboratory provides technical support and educational space for the School of Future Design.
 

▲ Gao Peng signing a strategic agreement with Xie Limei, Lenovo Head of Brand Integration Marketing of China; Sun Hongpei, Vice Chairman of BNU University Council, awarding a certificate of appointment to Lenovo Group
 

▲ Future Design Education Laboratory renderings
 

Future Design Education Laboratory is an important practice of deepening university-enterprise collaboration by the School of Future Design and Future Design Center, Beijing Normal University. Through collaboration and interaction with enterprises such as hiring enterprise tutors and building collaborative labs, SFD and FDC hope to provide high-quality learning resources and conditions for students. 
 

▲ Future Design Education Laboratory functional area layout
 

The School of Future Design will adopt “academic professors + enterprise tutors” mode to carry out project-based teaching. By equipping students with systematic and strategic cross-border thinking, comprehensive problem-solving and lifelong-learning abilities, the School aims to train students to analyze and predict future social trends meeting the demand of the new Internet culture and future life as well as information technology upgrades.

▲ Wang Chuandong, Vice President and Marketing Chief for China of Lenovo Group and Xie Limei, Head of Brand Integration Marketing of China sharing insights on future design and university-enterprise collaboration