Introduction

In the renovation of future production and lifestyle, service design systematically addresses the complex problems faced by organizations, processes and individuals. The integration and application of knowledge from different fields upgrades and optimizes the overall structure of existing services in industries such as finance, telecommunications, transportation, consulting and retail, while responding to the specific demands of people and the strategic demands of society. By integrating industry, academia and research, this program establishes a characteristic teaching mode that is complementary to disciplines. Being problem-driven and project-oriented, it cultivates innovative versatile talents, optimizes service design to adapt to the changes of the times, and provides pioneering practices for the exploration of innovative services in the design industry.

Cultivation Objectives

Service Design is dedicated to cultivating comprehensive and practical talents with a sound knowledge system and practical skills that meet the demands of current and future times; cultivating students’ ability to read social needs, concentrate, communicate and collaborate; enabling students to gain insights into the profound impact of digital technology on the human environment and explore ways to smoothly integrate information dissemination and interactive applications into future social life. It also enables students to explore the possibility of promoting the integrated development of a future design through industry-academia-research practice. The program combines future design concepts with business management experience, production and lifestyle. It develops new forms of organization adapted to the local context.

Study Content

Students will study basic design courses, as well as theoretical knowledge from related disciplines such as sociology and anthropology, political science and management, and will acquire specific service design tools and methods to provide innovative ideas for potential social issues in current and future societies through research and design solutions to serve citizens and society.

Mode of Delivery

Full-time: in-term lectures.

Duration of studies

Full-time: three years.

PBL Mode and Internship opportunities

During their studies, students will join a laboratory set up by enterprise tutors and academic advisors, and have the opportunity to work in companies or institutions such as well-known companies, design agencies and art galleries.

Scholarships

Students with excellent academic performance will receive scholarships sponsored by the nation, the university and enterprises.

Overseas Further Studies

1+1 and 2+0 joint international programs as well as short-term international exchange programs are about to offer to the students.