The Thematic Design and Brand Communication Laboratory serves as an industry-university-research platform dedicated to national cultural strategies and brand innovation needs. It focuses on the construction of visual systems, the transmission of cultural values, and the emotional communication of brands. Grounded in visual design and guided by the core concept of “Design-driven Brand Value,” the laboratory concentrates on two major areas: educational brand development and reinterpretation of traditional culture. It integrates visual communication design, brand management strategy, and socio-cultural research to provide systematic brand solutions—from strategic planning to visual implementation—for sectors such as education and culture. By exploring new paradigms of visual design and brand communication, it seeks to cultivate leading professionals in brand design who possess strategic vision, cultural mission, and innovative execution capabilities.

Supervisors: Wang Min, Chan Honchai, Zhan Zhenyu, Sun Yingdong, Zhou Yan, Zhong Xu

PBL Collaborative Partners: Zhuhai Design Week, Arrow Bathrooms