Zhou Yan
Lecturer
Research Areas: Brand Management, Marketing Promotion, Project Operations
Lecturer at Beijing Normal University School of Future Design and Future Design Center.
Graduated from Heilongjiang University and Communication University of China.
Personal Research Achievements:
Published papers include "Reshaping the Relationship between Companies and the Media," "False Maturity Resulting from Virtual Environments," "Promoting Independent College Promotion Work with a Four-Dimensional Space Model," and more.
Research Projects:
Participated in the Social Science Project of Zhuhai City, "Research on the Enhancement of Competitive Strength of Zhuhai's Urban Tourism Industry by the Hong Kong-Zhuhai-Macao Bridge," University-level Teaching Reform Project, "Research on Open Teaching Models," University-level Quality Engineering Project, "Virtual Simulation Training Project for 'Made in the Bay Area'," and a Cross-sectional Project, "Research on the Social Demand Situation of New Development of Transport Facilities in the Bohai Economic Rim."
Social Projects:
"TUNG CHU YAU LAI" Bay Area Cultural and Creative Products Brand Operation (2019-Present)
"Guangdong-Hong Kong-Macao Greater Bay Area Innovation Research Institute Construction Plan" (2021-2022)
Hong Kong-Zhuhai-Macao Bridge Thematic Research and Learning Activities (2023)
Cultural Development and Brand Authorization Related Services for the Hong Kong-Zhuhai-Macao Bridge (2011-2021)
"Hong Kong-Zhuhai-Macao Bridge Island Tunnel Construction Yearbook" (10 Volumes) (2018-2021)
Research on the Needs and Exhibit Selection Plan for the Hong Kong-Zhuhai-Macao Bridge Museum (2014)
Hong Kong-Zhuhai-Macao Bridge Logo Design and VI System Design (2011)
"Shunde Charity Association Brand Communication Plan" (2020)
Marketing and Planning for Dragonford Agricultural Products Enterprise in Cambodia (2019)
Brand Design and Marketing Services for the "BaiNa" Brand of Longmate Agriculture in Cambodia (2018)
Brand Positioning and Promotion for Peking University School (2016)