Recently, the 10th anniversary logo of the China Cultural Centre in Singapore, designed by a team of teachers and students from SFD, was officially unveiled.

Jointly founded and inaugurated by Chinese President Xi Jinping and Singapore’s Emeritus Senior Minister Goh Chok Tong, the China Cultural Centre in Singapore is an important cultural institution established overseas by the Chinese government. Over the past decade, the Centre has played a vital role as a bridge for cultural exchange, fostering mutual understanding and closer ties between the peoples of China and Singapore.

The 10th anniversary logo draws inspiration from the lattice patterns of traditional Chinese architectural windows, integrating modern and classical elements in a sophisticated design. It reflects the Centre’s dual role as both a showcase and a platform for cultural exchange, while symbolising the fruitful achievements of its first decade and its promising prospects for future development.

Design TeamDesigners: Li Zhenghong, Guo Leming and Zhan ZhenyuProject Management: Chen Junqian

The logo has been widely recognised and praised by the public, marking another important achievement of Beijing Normal University in promoting Chinese culture abroad. Beijing Normal University will continue to actively participate in international cultural exchange projects, contributing its design expertise to telling China’s story and advancing mutual learning among civilisations.