Established in 1984, Haier Group is a world-leading provider of solutions to better life. Focusing on user experience, Haier has been included on the list of BrandZ Top 100 Most Valuable Global Brands for two consecutive years as the world’s first and only IoT ecosystem brand. Haier has topped Global Major Appliances Brand Rankings by Euromonitor International for 12 consecutive years. Its subsidiary Haier Smart Home is among the list of Global 500 of Fortune. Haier built the world's leading industrial Internet platform COSMOPlat. It has been assigned by the three major international standardization organizations - IEEE, IEC and ISO, the leaders to formulate international standards of mass customization solutions. In the era of IoT, the eco-brand and Rendanheyi model of Haier are leading the world.

The Future Life Design Laboratory was jointly established by the School of Design and Haier Group. In collaboration with Haier Design Institute, the lab will select and train outstanding graduates with preference. Its functions include big data, AI analysis, motion capture and brain wave analysis.

▲ As the PBL enterprise tutor of the School, Zhou Shu, Vice General Manager of the Haier Innovation Design Center, expressing his expectations of design education and university-enterprise collaboration