TEAM CHINA is the collective image and unified title covering national sports teams proposed by All-China Sports Federation in 2019. As the marketing program of the highest level sports organization in China, TEAM CHINA will be used in many domestic and international events every year with the participation of national sports team delegations. The "TEAM CHINA / China National Team" brand is exclusively licensed in China and the global market, and is intended to become a national sports brand representing Chinese sports and team spirit.

Beijing Normal University School of Future Design has reached a strategic partnership with Beijing National Sportswear Ltd. Company establishing a Souch China Research and Development Center of TEAM CHINA. “Beijing Normal University-TEAM CHINA” co-branded clothing accessories will be released during the 120th anniversary celebration of the Beijing Normal University, boosting Chinese good teacher’s image and national brand development as well as telling China’s stories to the world.