SFD initiated the PBL project “Research on School Brand Strength for Future-Oriented Basic Education”, seeking to integrate educational management with brand management and to explore how to build a basic education brand with sustained appeal and competitiveness.

A Focus on Human Development:

The project places teachers and students at its core, approaching the subject from perspectives including the psychological mechanisms of human development, stakeholder analysis, and the co-creation of educational brand value. Through systematic analysis across six dimensions, namely school brand culture, organizational management, curriculum systems, teaching methods, learning environments, and student culture, the project identifies the key factors underpinning brand strength and outlines structured pathways for its development. 

An Orientation towards the Future of Education:

The project reframes brand building from the aggregation of resources to the co-creation of value. Through structured management approaches, it integrates the contributions of teachers, students, parents, and the wider community, with the aim of jointly shaping a sustainable educational ecosystem.

The “Research on School Brand Strength for Future-Oriented Basic Education” project represents a substantive exploration of the integration of design thinking and educational management. It established a “three-capacity, six-dimension” evaluative framework that combines analytical rigour with practical applicability, rendering the otherwise abstract process of educational brand development measurable and open to optimisation, and offering a reference framework for high-quality school development. 

The project team holds that the essence of an educational brand lies in the effective expression of educational capability. Looking ahead, it is anticipated that these research outcomes will be implemented across a wider range of schools, using design to empower education, supporting institutions in progressing from high-quality provision towards value co-creation, and ultimately contributing to the formation of exemplary educational ecosystems.