SCHOOL OF FUTURE DESIGN, BEIJING NORMAL UNIVERSITY
Project: “Hui” Original Future Lifestyle Brand




By creating a “Hui” Original Future Lifestyle Brand, this project conducts innovative designs of things that are “normal” and frequently used in life, making them not only keep their familiarity, availability and practicality but also show customers love and sincerity. It is hoped that people, in such an impulsive society, can “slow down to reflect” what real surprise and beauty in life really are for a moment.